The Women in the Global Battery Industry (WGBI) recently hosted a webinar featuring Katie Raymond, Manager of Marketing and Communications at Battery Council International, who shared valuable insights on maximizing LinkedIn's potential for industry professionals.
Platform Overview
LinkedIn, launched in 2003, now connects 1 billion active users across 200+ countries. The platform serves as a hub for career development, professional networking, industry news, business growth, job searching, and learning opportunities. Its algorithm effectively filters content to show users the most relevant professional information based on quality, engagement, and network relevance.
Key Features Worth Leveraging
Raymond highlighted several powerful LinkedIn tools including newsletters for regular article publishing, showcase pages for highlighting specific products or initiatives, carousel posts for multi-image content, polls for gathering feedback, employee notifications to alert team members about company posts, LinkedIn Live for streaming events, and event highlights for promoting professional gatherings.
Best Practices for Success
The presentation outlined five essential practices. This included maintaining complete personal and company profiles, consistently tracking and analyzing performance metrics, actively responding to engagement, strategically tagging people and companies, and continuously testing different approaches to determine what resonates with your audience.
Effective Social Media Auditing
Raymond also emphasized the importance of regular platform evaluation to establish performance baselines and identify successful content patterns. An effective audit examines KPIs (impressions, engagement, clicks, views), analyzes top-performing content, categorizes content types, calculates performance averages, understands audience demographics, and stays current with platform trends.
Content Strategy
The webinar advocated for diverse content formats including articles, videos, livestreams, infographics, polls, podcasts, newsletters, and more. This variety not only maintains audience interest but helps identify which formats perform best with specific audience segments.
Practical Application
To end the webinar, Raymond provided hands-on tutorials for essential LinkedIn functions, including posting from personal accounts, reposting content, and managing company page publications. The session concluded with information about WGBI toolkits supporting the Latin America Chapter Launch, "I Support WGBI" member posts, and the upcoming BCI 2025 Convention.
By implementing these recommendations, battery industry professionals can enhance their LinkedIn presence, expand their networks, and contribute meaningfully to industry conversations. This strategic approach to LinkedIn engagement—covering everything from technical platform knowledge to content planning—provides a valuable roadmap for maximizing professional impact.
For more information about upcoming WGBI webinars or to access resources, please contact Susan Bernard at sbernard@batterycouncil.org.
